Joico Blonde Life Brightening Masque 150ml

Masques are for hiding things… but it will not be your blonde hair once you have spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and elevates your pale strands by neutralising trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy — just on-tone, crystal-clear perfection.

Perfect choice for:
Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Here is how:
Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3–5 minutes and rinse.

The inside secret:
Our Bio-Advanced Peptide Complex targets and reconstructs damaged strands; the naturally occurring amino acid Arginine is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Monoi oils hydrates and boosts that big-time blonde shine.